I was tasked with the packaging and naming of young mens and womens fragrance programs. Based on vintage design with a Hawaiian bent, I went through several iterations befor we landed on the final names and designs. They went on to become their largest selling fragrance program.

This was a follow-up program to the previous.

When Abercrombie rolled out REUHL brand they once again brought me in to develop fragrance packaging for mens and womens.