This was a terrific commission by the Promusica Chamber Orchestra to turn my found object universe into a fantastical Rube Goldberg style promotion that culminates into what amounts to “a lot of energy going into the final ringing of the triangle.” It all tied into their fresh tagline of “Music like you’ve never seen before”. I created all the visuals, and we shot it in one day in studio. The idea was birthed by Laura and Scott Sommers of Whole Brained Creative (marketing/advertising). Viola!